Every October, the world turns pink. But we’re not about ribbons and pastel slogans, because when brands slap a pink ribbon on a product and call it “support,” we call it out.🎀
That’s pinkwashing, marketing dressed in pink that often turns a profit while doing little for the cause it claims to champion.
Supporting women means standing with them, not just posting a hashtag or selling a pink version of something. It means backing real research, early screening, and accessible care.🏥
So this month, we are choosing action over aesthetics and we’re rooting for transparency over tokenism. We’re showing up for every woman, every family, and every story, not just the icon.
When the cause is serious, our support must be serious too.💛
